FOR IMMEDIATE RELEASE
May 6, 2026
Contact: Evan Haddad
Public Information Officer
ehaddad@goed.nv.gov 775-684-9973
Film Nevada Partners with SetJetters to Promote Screen Tourism in the State
Las Vegas, Nev. –The Governor’s Office of Economic Development (GOED) today is announcing a new partnership between Film Nevada and SetJetters, a screen tourism app that lets users visit real-world film locations across the globe.
“Nevada is home to so many iconic scenes on screen,” said Film Nevada Director Kim Spurgeon. “The SetJetters app makes the actual filming locations easy to find so users can relive their favorite cinematic moments, from the classics like The Shootist house in Carson City and Genoa’s main street showcased in Misery, to modern classics like the Ocean’s Eleven closing scene at the Fountains of Bellagio and the unforgettable line from The Hangover, ‘Did Caesar live here?’ It’s a natural partnership for our office to promote the productions we’ve helped bring to the state.”
Through the SetJetters app, users can discover a variety of locations across Nevada from movies, TV, and video games. The campaign includes the addition of more scenes filmed throughout Nevada, film-related points of interest, and a badge that users can earn by visiting 12 select scenes in the Las Vegas area. Users can interact with the filming locations already in the app, as well as submit their own scenes.
“Film-driven tourism continues to deliver real value for our state,” said Film Nevada Deputy Director Danette Tull. “Film and television exposure spark global interest in our locations, and that attention translates into visitation over time, both on the ground and through digital engagement. Even before partnering with SetJetters, more than 60,000 users were already exploring Nevada on the platform. It’s a powerful reminder that the influence of film extends far beyond production, and Nevada is positioned to benefit from both the economic impact of filming and the cultural tourism that follows.”
The partnership aims to promote screen tourism, a growing trend where visitors travel to the scene of their favorite movies and shows.
“Screen tourism is no longer a niche campaign idea; it’s a core travel channel,” said SetJetters CEO Erik Nachtrieb. “Nevada’s cinematic history, from mountain and desert backdrops to the neon of Las Vegas and Reno, makes it a natural stage for this next phase of bringing films to the state. The real opportunity now is conversion, and this is exactly where Film Nevada’s partnership with SetJetters comes in. What we’re really looking at is the evolution from destination marketing to destination storytelling with screen content at the center.”
Through this collaboration, Film Nevada and SetJetters are working together to highlight Nevada’s rich filming history, guide visitors to iconic and lesser-known locations, and convert on-screen inspiration into real-world visitation. The partnership demonstrates how destinations can leverage entertainment content to drive deeper engagement, longer stays, and measurable tourism outcomes.
Download on Apple App Store or Google Play
###
About the Governor’s Office of Economic Development
Created during the 2011 session of the Nevada Legislature, the Governor’s Office of Economic Development is the result of a collaborative effort between the Nevada Legislature and the Governor’s Office to restructure economic development in the state. GOED’s role is to promote a robust, diversified and prosperous economy in Nevada, to stimulate business expansion and retention, encourage entrepreneurial enterprise, attract new businesses and facilitate community development.
About Film Nevada
Film Nevada was established in 1982 as the Division of Motion Pictures and operates within the Governor’s Office of Economic Development. Film Nevada markets the state as a production destination for film, television, commercials and other audiovisual media to generate economic impact through job creation and in-state production spending.
About SetJetters
SetJetters is a global screen tourism app that enables users to discover and visit real-world filming locations from movies, TV shows, and games. With a searchable map, curated scene data, and its signature ShotSync feature, SetJetters bridges the gap between on-screen storytelling and real-world exploration. To download the app, scan the QR code below: