Emerging Small Business Directory

LOCAL EMERGING SMALL BUSINESS

TO QUALIFY AS A LOCAL EMERGING SMALL BUSINESS,
THE APPLICANT MUST:

Be a Local Business
Be in existence, operational and operating for a profit;
Maintain its principal place of business in Nevada;
Be in compliance with all applicable licensing and registration requirements;
Be qualified as either a Tier 1 Local Emerging Small Business or a Tier 2 Local Emerging Small Business.

Not be a subsidiary or parent company belonging to a group of firms that are owned or controlled by the same persons if, in aggregate, the group of firms does not qualify pursuant to program requirements;

SUBMIT ESB APPLICATION

TIER 1

Must not employ more than 20 full-time or full-time equivalent employees
If providing construction services, average annual gross receipts must not exceed $1.7 million for 3 years preceding date of application
If involved in sale of goods services, average annual gross receipts must not exceed $700,000 for the 3 years preceding date of application

TIER 2

Must not employ more than 30 full-time or full-time equivalent employees
If providing construction services, average annual gross receipts must not exceed $3.5 million for 3 years preceding date of application
If involved in sale of goods services, average annual gross receipts must not exceed $1.3 million for the 3 years preceding date of application

EMERGING SMALL BUSINESS DIRECTORY

NAICS info

Code	Descriptions	Capability
722330	Mobile Food Services	Authentic Hawaiian shave ice Mobile concession services Corporate event catering Community festivals Farmers markets School events Youth sports tournaments Grand openings Hotel and resort activations Brand marketing activations Employee appreciation events Birthday parties Weddings Nonprofit fundraising events Custom-branded menu options High-volume event operations Fully self-contained mobile setup Licensed, insured, and health department compliant

NAICS info

Code	Descriptions	Capability
541613	Marketing Consulting Services	Marketing Consulting Services
541810	Advertising Agencies	Advertising Agencies
541430	Graphic Design Services	Graphic Design Services

NAICS info

Code	Descriptions	Capability
541611	Administrative Management and General Management Consulting Services	Data Analysis, assessments and planning services
541690	Other Scientific and Technical Consulting Services	Technical Assistance
611430	Professional and Management Development Training	Training and facilitation

NAICS info

Code	Descriptions	Capability
541611	Administrative Management and General Management Consulting Services	Russell & Company Ltd. is a management consulting and professional development firm specializing in workforce optimization, operational efficiency, and process improvement. Founded in 2019, the company partners with organizations to improve performance, retention, and communication by aligning people, processes, and technology through strategic guidance rather than implementation. Our consulting practice focuses on identifying inefficiencies, evaluating workflows, and advising on systems and policies that enhance employee productivity and organizational outcomes. Using a data-informed and human-centered approach, we conduct operational assessments, design improvement strategies, and equip leadership teams with the insight and frameworks needed to manage change effectively. The firm provides expert advisory services around automation and CRM strategy, helping clients determine how technology can support growth, collaboration, and customer engagement. Rather than executing system builds, we guide teams on strategic mapping, and assist with best practices on available but underutilized tools to ensure solutions align with business goals. In addition to consulting, Russell & Company Ltd. delivers high-impact professional development experiences for leaders and teams. Our training and facilitation offerings include leadership development, communication improvement, team alignment, and workforce retention strategies. Each session is designed to be practical, interactive, and directly connected to measurable organizational objectives. The company also supports public and stakeholder facilitation projects, including community engagement, executive roundtables, and interagency collaboration. Our facilitators create structured environments where complex conversations lead to clarity, consensus, and action. As an extension of our learning and engagement expertise, Russell & Company Ltd. offers keynote speaking and educational presentations for corporate, government, and nonprofit audiences. Topics include operational excellence, generational alignment in the workplace, workforce modernization, and the future of human-centered systems. We are a privately owned, woman-led small business headquartered in Nevada with experience serving clients across sectors including education, healthcare, public administration, and professional services. Our mission is to help organizations reduce friction, optimize talent, and strengthen the alignment between people, processes, and strategy, creating workplaces that operate efficiently and lead with clarity.
611430	Professional and Management Development Training
541512	Computer Systems Design Services
541618	Other Management Consulting Services
541820	Public Relations Agencies
424120	Stationery and Office Supplies Merchant Wholesalers

NAICS info

Code	Descriptions	Capability
541613	Marketing Consulting Services	Managed lead recovery, follow-up systems, missed-lead response workflows, intake routing, booking support, and conversion process setup for service businesses.

NAICS info

Code	Descriptions	Capability
423440	Other Commercial Equipment Merchant Wholesalers	Wholesale distribution and supply of commercial equipment, appliances, maintenance equipment, and related products to government and commercial customers.
423450	Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers	Wholesale distribution and supply of medical equipment, dental supplies, hospital equipment, personal protective equipment (PPE), and related healthcare supplies.
423710	Hardware Merchant Wholesalers	Wholesale distribution and supply of hardware, tools, fasteners, maintenance supplies, building materials, and related equipment.
423840	Industrial Supplies Merchant Wholesalers	Wholesale distribution and supply of industrial supplies, safety equipment, maintenance supplies, tools, and related industrial products.
423850	Service Establishment Equipment and Supplies Merchant Wholesalers	Wholesale distribution and supply of janitorial equipment, cleaning supplies, maintenance equipment, and related service establishment products.
423990	Other Miscellaneous Durable Goods Merchant Wholesalers	Wholesale distribution and supply of miscellaneous durable goods, equipment, tools, and related commercial products.
424120	Stationary and Office Supplies Merchant Wholesalers	Wholesale distribution and supply of office supplies, stationery products, paper goods, office equipment, and related office materials.

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